Media Buying Strategist

About the Role

We are looking for a highly analytical and strategic Media Buying Strategist to join our team. You will be responsible for planning, executing, and optimizing media campaigns across multiple channels to drive brand awareness and conversions. Collaborate with marketing teams and stakeholders to ensure the success of our media investments.

Key Responsibilities

• Develop and execute media buying strategies across digital platforms like Google Ads, Facebook Ads, and programmatic networks.
• Monitor campaign performance and optimize to achieve KPIs.
• Conduct market research to identify target audiences and media trends.
• Negotiate media buys and placements with vendors and publishers.
• Analyze campaign data to generate insights and recommendations.
• Collaborate with creative teams to ensure alignment with campaign goals.

Requirements

• 2+ years of experience in media buying or digital marketing.
• Strong analytical skills with proficiency in tools like Google Analytics and AdWords.
• Experience with ad platforms such as Facebook Ads Manager and programmatic DSPs.
• Ability to manage budgets effectively and optimize ROI.
• Excellent negotiation and communication skills.
• Knowledge of emerging media trends and technologies.

Nice-to-Have

• Experience with advanced analytics tools like Tableau or Power BI.
• Familiarity with A/B testing and conversion rate optimization.
• Knowledge of SEO principles and their interplay with media strategies.